The IMAX Experience Puts You There.

Through IMAX technology, your senses are almost overwhelmed by sight and sound. The larger-than-life Niagara Falls IMAX® Experience brings reality to life on a screen over six stories high. With 12,000 watts of floor shaking digital surround sound, when you visit the IMAX Theatre in Niagara Falls, Ontario, Canada, you’ll feel like you’re there. Whether it’s going over Niagara Falls, scaling the top of Mount Everest or speeding around the Indy track at 230 miles per hour, IMAX movie theaters are guaranteed to take you places you’ve never been before.

IMAX Facts

• The screen is 4500 times bigger than an average TV screen.
• The film is strong enough to pull a truck.
• A 2D IMAX camera weighs approximately 80 pounds. That means if wildlife shows up, you can’t grab a camera and follow it as you can with video or 16mm. The 3D IMAX camera is the size of a hotel mini-bar refrigerator and weighs 265 pounds.
• Light from the 15,000-watt lamp in an IMAX® projector is so bright that if it were on the moon we could see it from earth with the naked eye.
• If a large log were held in front of the light beam from the projector, it would spontaneously combust.
• The l5/70 film frame used by the IMAX® projection system is 10 times the size of a conventional 35mm frame.
• Sonics Proportional Point Source™ (PPS) loudspeaker system was specifically designed for IMAX® theatres. The system typically uses 44 laser focused speaker drivers located throughout the theater to fully envelope the audience.

The Technology of IMAX

The IMAX Experience is as unique and powerful as the technology behind it. With images of immense size and striking clarity, sound so clear and deep you can feel it. Giant screens that immerse you in new worlds, and specially designed theatres that transport you there. Only IMAX state-of-the-art technology creates The IMAX Experience.

Large Format Film

IMAX uses 15-perforation, 70mm film to create images of incredible sharpness. The 15/70 frame is 10 times larger than the 35mm used in regular theatres. This makes it the largest commercial film ever invented. Would you believe IMAX large format film is so strong it could be used to tow your car?

IMAX Cameras

IMAX cameras are an integral part of The IMAX Experience. They’ve been to some of the most extraordinary places in the universe. The IMAX camera is specifically designed to shoot 15 perforation, 70 mm film (15/70) – the world’s largest film format. Weighing between 42 and 100 pounds, these cameras are extremely versatile and can be used in virtually any environment – from outer space to the ocean floor, the top of Mt. Everest and all around the globe.

IMAX Screens

Forty-five hundred times larger than an average TV screen, IMAX and IMAX 3D giant flat screens soar up to eight stories high and have a slight curvature that extends beyond the field of geometric recognition. Because these screens fill your peripheral vision, you feel like you’re right in the action. IMAX 3D screens are painted silver to maximize the amount of light reflected back to the audience.

Semi-circular IMAX Dome screens produce huge images that soar and swoop above, beside and behind you to fully surround you in The IMAX Experience.

IMAX Projectors

IMAX, IMAX 3D and IMAX Dome projectors are the most advanced, precise and powerful projectors ever built. The proprietary IMAX Rolling Loop technology ensures far superior picture and focus steadiness to deliver the largest, sharpest and brightest images imaginable. Light from the 15,000-watt lamp of some IMAX projectors is so bright that, if one were operated on the moon, people on Earth could see it with the naked eye.

IMAX Sound

The six-channel, multi-way digital IMAX speaker system with sub-bass utilizes 44 speakers grouped into six clusters behind the screen and at the rear of the theatre to deliver uncompressed sound that is simply unsurpassed in depth and clarity. 16 amplifiers generate more than 12,000 watts of power, not volume, to provide the audience with life-like sound. IMAX’s proprietary loudspeaker system delivers exacting volume and quality at every seat throughout the theatre. From a small drop of rain to an enormous clap of thunder, you’ll hear every shade and subtlety, regardless of where you are sitting.

IMAX DMR

Now the extraordinary visual clarity and sound quality of IMAX presentations transform 35mm live action films through digital re-mastering using IMAX’s new patented proprietary software IMAX DMR. At this time, the IMAX 3D Theatre Myrtle Beach does not play IMAX DMR films.

Proprietary Software Creates an Extraordinary New Film Experience
IMAX digital re-mastering starts by converting a 35mm frame into digital form at very high resolution, capturing all the detail from the original. Our proprietary software mathematically analyses and extracts the important image elements in each frame from the original grainy structure to create a pristine form of the original photography. This is the most complex step in IMAX digital re-mastering.

How Do You Make 35MM Meet the IMAX Standard?
The image on a 35mm film frame is comprised of a fine grain structure like that of all photographic images. This grain when projected on to the IMAX screen looks like a TV channel with bad reception. IMAX DMR removes this grain while preserving the quality of the underlying image making what you see on the screen crystal clear.

Digitally Re-Mastered, Refined, and Resized!
To create the brightness and clarity that audiences have come to expect from The IMAX Experience®, IMAX uses a proprietary computer program to make the images sharper than they were originally, while colors are adjusted for the unique technically superior characteristics of the IMAX screen. The completed re-mastered film is then transferred onto the world’s largest film format, IMAX 15-perforations 70mm.

IMAX Sound – Crystal Clear and Free from Distortion

IMAX has always delivered incredible six channel multi-speaker sound that helps puts audiences in the picture. IMAX recreates this immersive experience for IMAX DMR. IMAX DMR recreates each film’s original soundtrack, adding another sonic dimension to upgrade the original movie soundtrack to IMAX standards.